Our Story

Fortunato Concrete Pool Restorations, Inc. was founded in 1993 by Joe and Debra Fortunato in Howell, New Jersey. Their goal was to provide custom concrete swimming pool and spa design and installation to Central New Jersey and eventually beyond. The family enterprise has grown exponentially in the past twenty-six years and Joe has since passed his portion of the business onto his sons. Still family owned and operated today, James is our restoration manager and Joe Jr. is our new construction manager. Debra is still the owner-operator while Julie, Joe Jr.’s wife, handles day-to-day management and Jessica, Joe and Debra’s daughter, manages marketing.

We’ve been honing our skills, from our office to your backyard, for over twenty years to be able to give our customers the best pool renovation and construction experience possible.  We are experts in customizing and building high-end residential and commercial concrete swimming pools and spas that not only add to the value of your home but completely transform your backyard and extend your living space. Our unique services can offer you elegance and durability like no other concrete swimming pool provider. The Fortunato family takes great pride in the level of workmanship and materials we offer. Our reputation for custom stone and tile work, inside and around the swimming pool, sets us apart from the competition.

In addition to earning a Certified Building Professional (CBP) license from Association of Pool and Spa Professionals (APSP), Fortunato Pools is also backed by the Northeast Pool and Spa Association (NESPA) and the Better Business Bureau (BBB). You can trust the Fortunato family to transform your pool and backyard into a personal resort with the pride and integrity of a large corporation and the intimacy of a small business. We look forward to working with you and your family, giving you an endless vacation in your own backyard. Whether your existing pool needs and upgrade or your new pool demands a personal touch, call or email us today for a free consolation. At Fortunato, we’re all family.

License Number 13VH01016800

Why Fortunato?

  • Best in customer service, before and after the initial sale or service
  • Installation materials exceed industry standards
  • Satisfaction guaranteed work
  • Authorized installer of world-recognized SGM pool products

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"I just wanted to add one more “thank you” for the wonderful job you did on our pool.
My family and I cannot be more pleased with your attention to detail and your willingness to make everything look and work perfectly."
“Their team was great to work with and gave me everything I asked for.
I wake up to a more beautiful backyard and the value of my home has increased greatly.”