About Us

Our Story

Fortunato Concrete Pools was founded in 1993 by Joe and Debra Fortunato in Howell, New Jersey. Their goal was to provide custom concrete swimming pool and spa renovation, design and installation to Central New Jersey and eventually beyond. The family enterprise has grown exponentially in the past twenty-six years and looks forward to many years of success ahead.

We’ve been honing our skills, from our office to your backyard, for over twenty years to be able to give our customers the best pool renovation and construction experience possible.  We are experts in customizing and building high-end residential and commercial concrete swimming pools and spas that not only add to the value of your home but completely transform your backyard and extend your living space. Our unique services can offer you elegance and durability like no other concrete swimming pool provider. The Fortunato family takes great pride in the level of workmanship and materials we offer. Our reputation for custom stone and tile work, inside and around the swimming pool, sets us apart from the competition.

In addition to earning a Certified Building Professional (CBP) license from Association of Pool and Spa Professionals (APSP), Fortunato Pools is also backed by the Northeast Pool and Spa Association (NESPA) and the Better Business Bureau (BBB). You can trust the Fortunato family to transform your pool and backyard into a personal resort with the pride and integrity of a large corporation and the intimacy of a small business. We look forward to working with you and your family, giving you an endless vacation in your own backyard. Whether your existing pool needs an upgrade or your new pool demands a personal touch, call or email us today for a free consolation. At Fortunato, we’re all family.

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License Number 13VH01016800

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"I just wanted to add one more “thank you” for the wonderful job you did on our pool. My family and I cannot be more pleased with your attention to detail and your willingness to make everything look and work perfectly."
Joe - Custom Pool in Monmouth County, NJ
“Their team was great to work with and gave me everything I asked for. I wake up to a more beautiful backyard and the value of my home has increased greatly.”
Robert - Custom Pool in Monmouth County, NJ